MRL Vision

To fulfill the needs of the aspirational South African market by being the preferred provider of fragrance, skincare, hair care and many more.  As well as being a business to empower small businesses.

MRL Mission

To exceed our expectations in manufacturing the best products. To attract Sales Agents who live the brand and believe in what they are selling. MRL is dedicated to assist the Sales Agent and make a difference in their growth

Our Directors

Mark Smith ( Founder of MRL)
Rachenda Smith (Co-Founder of MRL)

Our Story

MRL Private collection was established in 2009 by its founders, Mark and Rachenda Smith. MRL is a Direct Marketing company that gives strong and motivated entrepreneurs a head start to begin their own small businesses. Through MRL’s vision and core value system they have created a business opportunity that is both rewarding and affordable in sustaining small businesses to become empowered through financial growth.

We offer a variety of generic fragrances inspired by all the well- known brands. Our quality fine fragrances have been developed for us by an International Fragrance Company of long standing, whose highly skilled, innovative and creative perfumers blend unique combinations of natural and synthetic raw materials to create the harmonious Fine Fragrances which we then utilize to produce the carefully selected offerings in our range. The process combined with our beautiful packaging and affordable pricing has set MRL Private Collection apart from our competitors.

We have a production team who manufacture all our products on site, while the Admin Office strives to assist Sales Agents and motivate them to grow!We have a variety of success stories from our Top Sales Agents and several of our other, smaller agents. Besides growing our business, our aim is to empower women and men into starting their own businesses. Our success directly links to the success of all our agents across South Africa. We have distributors from Cape Town to Namibia.

We look forward to you joining us on this EMPOWERING journey.